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  • Are You Marketing without a Message?

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    Feb 10th, 2022

    Written by: Mel Brammall

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    Message Before Marketing Are you planning a big push on marketing channels?.. Wanting to gain visibility across social media, online influencers and re-launch your website?.. Or maybe you’ve been through Read more…

  • Why Sustainability Teams Need Creativity

    Zeroing in on 2030

    Feb 12th, 2021

    Written by: Mel Brammall

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    Successful sustainability communications requires creativity and technical understanding Back in 2011, a researcher analysed the effectiveness of 435 advertising campaigns that ran between 1994 to 2010. He was trying to Read more…

  • Show Don’t Tell – Your Story With Infographics

    Jun 4th, 2019

    Written by: Becky Arnold

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      “An infographic is 30 times more likely to be read than a purely textual article.” Alongside this, “People remember 80% of what they see and do, compared with just Read more…

  • Digital Delights

    May 25th, 2018

    Written by: Becky Arnold

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    A collection of brand, marketing and communication’s audio, visual and digital we think you’ll love.   TED Radio Hour: NPR – How Things Spread “What makes an idea, a brand, Read more…

  • Money Saving Marketing

    May 10th, 2018

    Written by: Becky Arnold

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      Here at Point Creative, we know how much good marketing matters. We also understand that spending big bucks on print & digital campaigns without feeling assured you’ll see that Read more…

  • Pharrell Williams is happy 24/7, but are your employees?

    Apr 28th, 2018

    Written by: Becky Arnold

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    We’re in a privileged position to see the inside of many corporate ecosystems to experience how they nurture and motivate their workforce for good. Here we share some insight. So, Read more…

  • Taking the Guessing Game Out of GDPR

    Apr 18th, 2018

    Written by: Becky Arnold

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    Taking the Guessing Game Out of GDPR – A Point Creative Show & Tell   Let’s face it, GDPR is shaking up the marketing world. Some of our clients are Read more…

  • Mobile First. Ooooh, I heard it through the Google vine.

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    Aug 2nd, 2017

    Written by: Becky Arnold

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    I bet you’re wondering how I knew? ‘Bout your plans to review: Mobile First. For those not in the know, Google is changing the way it ranks websites on its Read more…

  • 5 Top Questions for Your Branding Survey

    Survey blog

    Jun 12th, 2017

    Written by: Mel Brammall

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    Are you developing a new brand or re-thinking your existing brand? If so, STOP until you survey! Why? you may ask. Read on and all will be revealed. The Brand’s Read more…

  • Book Boast

    Book Reviews

    May 3rd, 2017

    Written by: Mel Brammall

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    An anthology of brand, marketing and communications related books we think you’ll love. As recommended by our clients! Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Read more…

Recent Posts:

  • Are You Marketing without a Message?
  • Why Sustainability Teams Need Creativity
  • Show Don’t Tell – Your Story With Infographics
  • Is your brand brave enough?
  • Digital Delights

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