Successful sustainability communications requires creativity and technical understanding Back in 2011, a researcher analysed the effectiveness of 435 advertising campaigns that ran between 1994 to 2010. He was trying to Read more…

  “An infographic is 30 times more likely to be read than a purely textual article.” Alongside this, “People remember 80% of what they see and do, compared with just Read more…

A collection of brand, marketing and communication’s audio, visual and digital we think you’ll love.   TED Radio Hour: NPR – How Things Spread “What makes an idea, a brand, Read more…

  Here at Point Creative, we know how much good marketing matters. We also understand that spending big bucks on print & digital campaigns without feeling assured you’ll see that Read more…

We’re in a privileged position to see the inside of many corporate ecosystems to experience how they nurture and motivate their workforce for good. Here we share some insight. So, Read more…

Taking the Guessing Game Out of GDPR – A Point Creative Show & Tell   Let’s face it, GDPR is shaking up the marketing world. Some of our clients are Read more…

I bet you’re wondering how I knew? ‘Bout your plans to review: Mobile First. For those not in the know, Google is changing the way it ranks websites on its Read more…

Are you developing a new brand or re-thinking your existing brand? If so, STOP until you survey! Why? you may ask. Read on and all will be revealed. The Brand’s Read more…

An anthology of brand, marketing and communications related books we think you’ll love. As recommended by our clients! Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Read more…

15 years into Point Creative’s story we came to the happy realisation that all of our clients over the years have come from good old ‘Word of Mouth’… something we’re Read more…