Sustainability Communications
Accelerating employee buy-in and behavioural change to Sustainable Science Based Targets
Backstory
With SBTi approval of its Science Based Targets (SBTs), Halfords has taken a major step forward in its efforts to combat climate change.
To gain momentum on their commitment, we’re working alongside the Sustainability team to develop a climate-first approach to communications. – Helping them engage and encourage internal stakeholders to adopt net zero thinking across the business.
Stimulating the appetite for change, we first needed to generate awareness and understanding. – Helping employees realise their climate impact and place value on committing efforts to making a difference. Vital behaviours for long term adoption and sustainable performance.
Our first communications opportunity aligned with the time bound SBT approval announcement. Within the two week run-up, we conceptualised, scripted, animated and launched a video explainer capturing the purpose of SBTs and commitment made by the business. This helped the Sustainability team’s message land as intended during the Executive team presentation, and beyond rolling out across internal comms platforms.
With awareness achieved, we continue to support Halfords in reinforcing their net zero message and make headway on their SBT commitments. Most recently reducing scope 3 supplier emissions by creating a clear code of conduct for sustainable global sourcing practice.
