Sustainability Comms
Communicating Sustainability with Purpose
Objective
As creative partners to Imperial’s Sustainability team, we were commissioned to demonstrate the business’s genuine commitment to sustainability — crafting communications that engage employees and external stakeholders alike with clarity, authenticity and impact.
How We Did It
Our work spans a range of communications across Sustainability Performance and Modern Slavery reporting — with data creatively visualised to ensure key findings are immediately clear and impossible to overlook, giving critical subject matter a compelling and accessible voice.
Building on this foundation, we developed a series of highly engaging animated videos to introduce Imperial’s commitment to embedding the UN Sustainable Development Goals and Net Zero across the value chain — reaching internal and external stakeholders with a narrative that is both accessible and inspiring. A further video series brought Imperial’s dedication to farmer livelihoods into sharp focus, demonstrating the tangible human impact of the business’s sustainability agenda in an authentic and meaningful way.
Modern Slavery Statement
It has been an absolute pleasure working with Melanie, Steve and the team at Point Creative.
It’s refreshing to work with an agency that offers solutions, not problems and constructively challenges you to ensure the very best from a project.
The team are responsive, professional and work tirelessly to meet deadlines.
Thank you for your continued support.
Surinder Sond, Former Group Sustainability Manager