We brand better business

Point Creative places ‘Branding Better Business’ at its core. It’s our mission, our mantra and our promise to you.

 
 
 

Branding Better Business headlines our strategic approach to branding. Honing Brand performance, Business ambitions and opportunities to achieve Better.

The benefit of this approach justifies every brand decision made, secures stakeholder belief and achieves a strong and distinct positioning to launch, grow or rejuvenate your business.

How we do it

Branding Better Business TouchstonesTM

We’ve developed a systematic branding model that measures and evaluates our client’s brand performance, its impact on business ambitions, and where opportunities to achieve better exist.

Explore the headings below to learn more

Branding
Better
Business

Branding

External discovery of key stakeholder needs and behaviours. Competitor
surveillance. Performance measured against benchmark criteria.

Better

Prioritising actionable opportunities to achieve better for
‘Brand’ and ‘Business form the Brand Plan.

Business

Discovery of key internal and connected stakeholders, business ambitions,
purpose and positioning. Performance measured against benchmark criteria.

Branding

External discovery of key stakeholder needs and behaviours. Competitor surveillance. Performance measured against benchmark criteria.

Better

Prioritising actionable opportunities to achieve better for ‘Brand’ and ‘Business form the Brand Plan.

Business

Discovery of key internal and connected stakeholders, business ambitions, purpose and positioning. Performance measured against benchmark criteria.

We deliver the right balance of strategic and creative – finely tuned over two decades to ensure your brand delivers better business.

In better hands

You’ll work directly with our strategic marketing and creative experts to receive a positive brand experience that’s worth investing in. Learn more about us here.

We tailor every brand journey, scaled to business size, sector, situation and budget.
Get in touch to see how your journey might look.

“Point Creative grasped our vision for the new website
immediately. One of the reasons we chose PC was for their
expertise in branding and digital marketing”

Fiona Jones - Digital Research Communication Officer, Digital i
Top