Sustrans – Annual Review Design
Plan of Action
Sustrans relied on us to design a bright and eye-catching annual review that boldly highlights their mission in converting the nation to pedal power.
The project brief demanded a new design concept for this year’s AR, geared towards supporting their key aims and promoting facts & stats in a striking way.
We embraced the Sustrans’ philosophy that small changes can make a big difference to quality of life. – A sequence of icons were illustrated to visualise the concept which come together as a single entity on the final page.
The image led design teamed with gripping content makes for a pleasing page turner.
Design / Illustration / Print
“Point Creative were able to ramp up our Review and make it genuinely eye-catching and impossible to ignore… We’ve had terrific feedback in the form of letters and phone calls praising Sustrans on the look and content of the Review, and it has already directly led to some funding opportunities, which is exactly what we were hoping for.”