St Peter’s Hospice – Party for Pete Fundraising Campaign Concept, Brand Identity & Comms Roll Out
Plan of Action
Challenged to stand out amongst competing charity appeals, Point Creative were briefed to develop a pioneering annual fundraising concept to be held throughout September. – It had to be exciting, unique and cost effective in it’s effort to attract PR coverage and wide ranging support from public & corporate audiences.
With a free rein over the concept content our creative minds went wild and presented a shortlist of strongly justified concepts.
‘Party for Pete’ was the chosen concept. – A fun theme giving fundraisers endless possibilities in holding a party of their choice:
Garden Party, Pizza Party, Wig Party, Cake Party, Karaoke Party,
Cocktail Party… Anything goes providing it’s for Pete!
The identity features a bold & playful typeface supported by party themed brand graphics. Reflecting the charity’s Bristol base, Brunel’s top hat formed a backdrop to the logo and provided a fun party piece for the press launch.
Fundraising Concept / Identity Design / Hats / Fundraising Pack