• 40 new corporate fundraising partners in month 1
  • – Party for Pete events taking place at many high street shops
  • – These include BodyShop and House of Fraser

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St Peter’s Hospice – Party for Pete Fundraising Campaign Concept, Brand Identity & Comms Roll Out

Plan of Action

Challenged to stand out amongst competing charity appeals, Point Creative were briefed to develop a pioneering annual fundraising concept to be held throughout September. – It had to be exciting, unique and cost effective in it’s effort to attract PR coverage and wide ranging support from public & corporate audiences.

With a free rein over the concept content our creative minds went wild and presented a shortlist of strongly justified concepts.

‘Party for Pete’ was the chosen concept. – A fun theme giving fundraisers endless possibilities in holding a party of their choice:
Garden Party, Pizza Party, Wig Party, Cake Party, Karaoke Party,
Cocktail Party… Anything goes providing it’s for Pete!

The identity features a bold & playful typeface supported by party themed brand graphics. Reflecting the charity’s Bristol base, Brunel’s top hat formed a backdrop to the logo and provided a fun party piece for the press launch.

 

Deliverables

Fundraising Concept / Identity Design / Hats / Fundraising Pack

Whether you need mind blowing yet practical ideas to meet your brief, or simply want a chat, call us on 0117 925 0015 or send us a message

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