• – Reduction in IT support calls
  • – Fewer IT issues
  • – Better workforce productivity
  • – Aids technical support

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Imperial – IT Interactive PDF


Helping employees understand their wifi from their webcasts, the IT Services division of Imperial Brands required a light touch document to engage the reader and equip them with information to maximise delivery of the core Head Office IT services, and reduce telephone support time.

Plan of Action

Taking an unconventional approach to presenting IT know how, readers are immediately engaged with the tablet style interface navigating to each content section via a user friendly colour coded system.

Continuing a similar theme to the previously created ‘Journey Map’, bespoke illustrated characters feature throughout the 42 page pdf, adding a human touch to make the content easier to absorb – and for some, taking the edge off an otherwise daunting subject.


Interactive PDF Design

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