Above & Beyond – Balloon Fiesta Charity Appeal Design
- Design an eye-catching leaflet to raise awareness of Above & Beyond’s £6m Golden Gift Appeal
- Stand out from competing literature
- Prompt visitors to enter the prize draw (enabling A&B to capture data)
Plan of Action:
As key charity partner of the Bristol Balloon Fiesta 2015, Above & Beyond wanted a cost effective hand out that would engage visitors in a free prize draw and communicate their £6m fundraising mission to transform Bristol’s hospitals, the BRI and BHOC.
The original brief focussed on a photographic image of the Above & Beyond hot air balloon, but we quickly identified an opportunity to enhance the style with illustration to make the colours more prominent and unique amongst competing communications.
After a jam packed 4 days assisted by over 160 volunteers and public generosity, Above and Beyond were thrilled to have received donations totalling £16,135.
Illustration / Flyer Design
“As a small local charity we are big on ideas but small on budgets. This means that any design agency we work with has their work cut out to achieve something amazing with a limited spend from us. From the start Point Creative didn’t let the lack of available budget stifle their enthusiasm or creativity and they have continued to go above and beyond for us to produce eye-catching brands and artwork that work hard to achieve our objectives. Great project management, patience and a sense of humour are invaluable when faced with tight deadlines and changing goalposts and the team at Point Creative excel in all. Our Because I Can campaign and Christmas Star Concert materials are great examples of a relationship that feels more fun than hard work.”