• – 38% savings in production costs
  • – 200% rise in digital subscriptions
  • – Low cost, high gain digital app solution
  • – Valuable insight into reader activity

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JDRF – Discovery Charity Magazine Re-Design & Digital App

Objectives:


Plan of Action:

At a time when charities need to get more bang for their buck, we were asked to review the effectiveness of Discovery magazine – a publication we produced quarterly – to identify opportunities that would strengthen reader engagement, increase fundraising potential and reduce overall production costs.

In response, we presented a range of ideas to the client, recommending ways to enhance editorial content, and wowing them with a rejuvenated layout design featuring clear call to actions on each page that would prompt the audience to sign up to fundraising initiatives, give their feedback or spread the word via social media.

We also proposed a low cost interactive digital app solution with real time analytics designed to attract an increased online audience and provide valuable insight into viewing trends, such as number of downloads, most popular articles, engagement time and shared content that would be harnessed to influence future magazine development.

After launching the new digital app, JDRF quickly saw a significant increase in demand for online membership which enabled them to reduce the number of hard copies and benefit from print savings of 38%.


Deliverables:

Charity Magazine Re-design / Interactive Digital Magazine App Development / Print

Whether you need mind blowing yet practical ideas to meet your brief, or simply want a chat, call us on 0117 925 0015 or send us a message

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