After winning a pitch against a peer that has been in the business for 25 years (a big achievement!), we were chosen to launch this brand for the first ever major initiative focussing on inner city promotion.
Appealing to new audiences, VisitEastside was later extended to promote:
WalkEastside - a web portal with downloadable mp3 walking tours.
SearchEastside - a directory and interactive map where people can search for places to shop, eat and be entertained.
TasteEastside - a delicious taster of international food, recipes and demonstrations held every Saturday at the Fresh Market.
