After winning a pitch against a peer that has been in the business for 25 years (a big achievement!), we were chosen to launch this brand for the first ever major initiative focussing on inner city promotion.
'VisitEastside' was born - a vibrant image that represents the colourful community, cultures, and bo-ho atmosphere, promoting a treasure trove of things to buy and discover.
The launch was a success and an Eastside minibus tour gained immense media coverage, ensuring that each Journalist were handed a branded media pack to take away with them.
Following the launch, we created an extensive range of literature, direct mail including a 16pg pocket guide distributed to 20,000 homes, a content managed web site, and a mix of on and off-line advertising.
