With a turnover of more than £2.75 million, Atrium have been successfully delivering high quality software solutions to local government, police force and transportation departments for over 10 years.
On the look out for a new creative team, Atrium commissioned a 4-way pitch to review their current brand messaging.
Winning against some of Bristol's finest agencies, Point Creative proposed to simplify the brand identity design. We partnered this with an extended colour palette and strong message led imagery, reflecting Atrium's values and clearly linking the two key service areas - ATRIUMplanning and ATRIUMproperty.
The brand was implemented through a staged approach, updating the web site and introducing a time reel of service descriptions. We also tidied the HTML structure which reported a noticable rise in traffic and communication transfer.
