In the run up to Quattro's 25th anniversary, Point Creative won a 3-way pitch to modernise their brand, giving the firmly established architects a competitive edge that would reflect their values and support growth in turbulent markets.
Embracing Quattro’s ‘collaborative culture’, the branding process adopted a very hands-on team based approach - bringing together management from two offices for the kick-off brainstorm session through to final sign off - ensuring that all key members were on board with the new brand solution.
Rolling up our sleeves, analysis covered the internal & external environment, evaluating direct & in-direct competition and profiling Quattro’s characteristics versus staff perception.
After whittling down our shortlisted concepts, the chosen brand identity met the design brief of presenting a clean and confident image that stood out in the market place whilst not being too removed from the original design.
Equipped with the new brand logo and colour scheme, we designed & developed a new website featuring home page animation (using Google friendly magic) for a visually striking display of showcase projects.
A Drupal content management system was employed to run behind the scenes which enables Quattro users to keep their showcase current. We later upgraded the system to integrate a secure login area for architectural drawings and project information to be exchanged with clients.
"Working with Point Creative has been brilliant for Quattro and a real pleasure on a personal level. As architects caring a great deal about design quality and also about engaging the whole practice in our rebranding and website design, we had created the perfect challenge: Point Creative quickly understood our complex needs and helped us create a clear process which guided us through internal consultations; the whole team has enjoyed participating and is very pleased with our new brand and website."