'VisitEastside' was born - a vibrant image that represents the colourful community, cultures, and bo-ho atmosphere, promoting a treasure trove of things to buy and discover.
The launch was a success and an Eastside minibus tour gained immense media coverage, ensuring that each Journalist were handed a branded media pack to take away with them.
Following the launch, we created an extensive range of literature, direct mail including a 16pg pocket guide distributed to 20,000 homes, a content managed web site, and a mix of on and off-line advertising.
