Reflecting the vibrancy and diversity of the creative sector, the identity had to be multi-faceted, appealing to creatives ranging from designers to performing artists, as well as providing a public facing element.
We conceptualised a range of logos, with the preferred identity being developed into its current form. Colours, fonts and imagery were researched, which helped develop advertising material for the launch event and encouraged take-up of Bristol Creatives membership.
To achieve the budget, we partnered with a specialist community web company, setting up a web site that could be updated in-house.