This project required a complete overhaul of Atrium's existing product portfolio literature to reflect the new brand. Becoming familiar with the target audience and their preferences was an important aspect.
Images relating to customer geography formed the visual focus across a range of brochures and data sheets. Simplifying each software package, quick reference diagrams clearly showed the core offering and enhanced module plug-ins.
Knowing how Government departments strongly emphasise their green responsibilities, prompted us to build upon Atrium's environmental strategy.
We recommended a tailored range of 100% Recycled and FSC certified materials which are now employed for all print aspects.
A little help from us and look what happens! Sales targets smashed, record profits and many contract wins including a Network Rail 5yr deal.
