Following repeated success of New Start Scotland, the business exhibition expands to debut New Start Wales at Cardiff International Arena in November 2009.
Having a 6 year relationship with New Start Exhibitions has given us a real understanding of their target audience and their needs to make each show successful.
We were commissioned to produce a glossy marketing brochure for the New Start Wales show that would be used to attract high profile exhibitors such as NatWest, Companies House, BT and Microsoft.
Considering postage implications, we were determined to fit an all singing all dancing brochure into a C5 envelope by making full use of print finishing techniques.
Adopting the ‘New Start’ logo, we installed an element of excitement by developing a brand style for the brochure that clearly communicates the show’s unique selling factors.
Finishing techniques included: A tabbed landscape format with Gold metallic ink, Spot Gloss UV, Matt Lamination and Silver Block Foil.