There can only be one official London Marathon charity, and in 2010 it's CLIC Sargent. With such high profile attention, the fundraising team turn to us for their best running brand yet.
At our initial briefing, we were asked to create a fun mascot that would get people excited about next year’s marathon and inspire men and women to dress up and run as nurses for CLIC Sargent.
Deciding upon a quirky group of illustrated characters, we all had great fun visualising the personalities.
We got to work on a ‘We need nurses’ identity to complete the brand, before rolling it out across a large scale fundraising effort including a dedicated web portal, digital banners, printed literature, exhibition display and bright fuchsia nurse hats.
The fundraising team are so pleased with the design of their mascot identity that they have chosen it as their key brand for all future running events.
Visit the CLIC Sargent VLM web portal
Watch the YouTube video
CLIENT QUOTE
"It’s only week one, and already CLIC Sargent have experienced the biggest number of hits through our online banner adverts than any other campaign."
