We are delighted to begin a new relationship with Children's Hospices UK - the national charity which helps terminally sick children and their families make the most of their precious life.
First commissioned to work on the 2009/10 annual review, our brief was to create a clean and striking design that would clearly report with an upbeat tone on the charity’s actions and achievements.
Deciding upon an image led layout, the impacting photography communicates the story of hospice users and is harnessed to connect with the audience.
Key information draws the eye’s attention on every page and is highlighted in reversed-out colour strips and illustrated diagrams. - This allows time short donors & stakeholders to grasp the message at a glance.
The effective use of the bright colour palette and brand assets has created an annual review which reflects the positive side of an otherwise sad reality.
Impressing the comms team, Point Creative have continued to work with the extended Children’s Hospices UK divisions on fundraising literature and other projects.