Maximizing brand awareness and longevity, we created a 'hybrid' annual review design for Bristol Drugs Project that teams key information and a functional calendar to present recipients with a year-round reference.
Used to communicate with existing and potential stakeholders & funders, BDP’s annual review is a comprehensive 38pg documentary of its objectives, actions and achievements made over the previous year.
Reflecting the current climate experienced by the charity, the annual review’s nominated theme features ‘changing weather’. - Articles are cleverly written with phrases normally voiced by the met office such as ‘weathering the storm’, ‘financial drought’ and ‘economic depression’ and positively summarises the future with ‘a bright outlook’.
Commissioned photography and boldly illustrated weather symbols have been combined to create a unique design style. Content spaced over each layout attributes visual emphasis upon imagery and calendar elements, creating a wall-worthy marketing piece.
The end result is an annual review that stands out, is easy to read and clearly communicates BDP’s actions, and best of all has prolonged use for better return on investment.
The annual review has received much praise by BDP and their partners, and we’re already on board for next year’s edition. Sunny days!
Reflecting the current climate experienced by the charity, the annual review’s nominated theme features ‘changing weather’. - Articles are cleverly written with phrases normally voiced by the met office such as ‘weathering the storm’, ‘financial drought’ and ‘economic depression’ and positively summarises the future with ‘a bright outlook’.
Commissioned photography and boldly illustrated weather symbols have been combined to create a unique design style. Content spaced over each layout attributes visual emphasis upon imagery and calendar elements, creating a wall-worthy marketing piece.
The end result is an annual review that stands out, is easy to read and clearly communicates BDP’s actions, and best of all has prolonged use for better return on investment.
The annual review has received much praise by BDP and their partners, and we’re already on board for next year’s edition. Sunny days!
