Launch of KRC Brand Identity & New Course Booking Website
We are hugely delighted to announce the launch of agilekrc.com. - The new brand identity & online presence for Keith Richards Consultants.
Having worked with the KRC team since last Summer we've got under their skin and understand how they work which has been a major contributor to the project's success.
KRC's problem was that their identity & website was dated, didn't stand out against competitors and worst of all, failed to communicate their edgy, forward thinking approach.
The 'Keith Richards' name tag instantly tempted us towards a 'rock' inspired theme, but rather than do the expected, we held our ground to create a unique identity that's bold, compelling and clearly in tune with KRC's market place.
Full case study coming soon.
St Peter's Hospice 'Party for Pete' Fundraising Campaign Concept & Branding
Challenged to stand out amongst competing charity appeals, St Peter's Hospice briefed Point Creative to develop a fundraising concept that was exciting, unique and cost effective in it's effort to attract PR coverage and wide ranging support from public & corporate audiences.
With a free rein over the concept content our creative minds went wild!.. And within a week we had fully embraced the brief and presented a shortlist of strongly justified concepts that were sure to win over the people's affection.
'Party for Pete' was the chosen concept. - A fun theme that gives fundraisers endless possibilities in holding a party of their choice: Garden Party, Pizza Party, Wig Party, Cake Party, Karaoke Party, Cocktail Party.. Anything goes providing it's for Pete!
Full case study coming soon.
A Fresh New Look for JDRF's Walk to Cure Campaign
The new brand identity for JDRF's flagship Walk to Cure fundraiser has just been unveiled!
Having worked on the original Walk branding back in 2009, our sector experience and creative acuteness secured the pitch to reinvigorate the image with a new edge driven to grow long lasting awareness and participant numbers.
Brand Identity for National Children's Science Programme
We've been hard at work developing the brand for 'Explore Your Universe'. A National children's science programme launching later this year. The project comprises a whole host of brand related elements from the identity and website, through to resources and large travelling chests holding many exciting goodies for kids to experiment with such as the cosmic ray detector ray! - We can't wait to get our hands on it, for testing purposes of course!
Our first identity presentation received a fantastic response from the client of 'Wow! Magnificant' and 'They are all great - making my life really difficult, but in a really awesome way!'.
Olympic Themed Design for Landlord Expo 2012
After last year's success, we were thrilled to hear that Point Creative have been chosen to work on the latest designs for Landlord Expo 2012 taking place in May.
We presented a number of ideas during the conceptual stage, and our Olympic visual theme and strap 'The 1st place for winning Landlords' won them over.
Wishing You a 'Hairy' Christmas!
In true xmas spirit, we couldn't resist sharing a giggle with a pic of the Creative Director's hairy legs! Be assured that this isn't part of the everyday wardrobe at Point Creative, but instead the winning fancy dress for this year's Narnia xmas shindig!
We wish all of our customers, friends and those we are yet to meet a Very Merry Christmas and a Jolly 2012!
From Mr Tumnus & team
Who Needs Zombies When There's Steptococcus Pyogenes?
A flesh-eating disease... It can spread through human tissue at a rate of 3 cm per hour, twenty-five percent of victims die and in severe cases the patient is dead within 18 hours. - No wonder it's the perfect topic for 14-15 year olds!
Under a tight deadline, we've just launched the logo design to front the 'Bacterial Evolution' workshop forming part of the Hands On DNA series, supported by the Wellcome Trust.
Aimed at schools, the logo needed to be bold, bright and linked to the subject matter without being over complicated.
Client Quote: "Lots of people at the academy said they LOVED the evolution logo. Thanks so much for turning it around so well and so quickly".
It Could Be You!
One lucky person will be getting a nippy Fiat 500 in their Christmas stocking and it could be you!... Well, only if you buy a ticket!!
As part of a joint fundraising collaboration, we've developed a HTML email campaign, printed materials, tickets and windscreen boards to promote The Wellington £1 Million Appeal.
The campaign encourages people to purchase one of only 500 tickets to secure their slot in the prize draw. Be quick and buy one now as tickets are going fast!!
Marching for Equality.
We have teamed up with the Fawcett Society to promote their 'Don't Turn Back Time on Women's Equality' march taking place in London on Sat 19th November.
Our campaign raises awareness of the impact on women's equality caused by the Government's deficit cutting strategy which is likely to widen the gap between men and women.
Using a stereotypical theme, our 1940's wide smiled housewife provides a striking image for advertising across posters, leaflets, invites and online banners.
For more info about the march visit www.fawcettsociety.org.uk
A Rock n Roll Brand for industry icon Keith Richards.
Our latest commission rebrands Keith Richards, the Rolling Stones rock star equivalent and reputed icon in the specialist field of Agile Project Management. - A somewhat drier topic to rock n roll, yet a critical milestone in the business landscape. Keith Richards, like his alter-ego, is far from the conventional follower and impresses us with his passion for creating debate, steering the industry and enlightening customers with new & improved productivity methods. Our workshop kicks off in August where we're tasked to un-tame the current brand and give it some character to be expressed through messaging, tone of voice and visual impact.
Imperial Tobacco Go West 2012 - Brand ID & Microsite help relocate staff to new Bristol HQ.
Urgently in need of a welcoming information hub to reassure staff about the planned office move from Slough to Bristol, Point Creative are responding in a flash to get the brand and microsite in place within the 2 week timeframe.
The spec includes brand identity for 'Go West 2012', HTML website accessed by invitation only, community chat area, content management system and email marketing. Everest here we come!
National cycle charity Sustrans selects Point Creative for annual review design.
Wowed by our work for another charity, Sustrans chose Point Creative following a pitch to create the concept and design for their latest annual review. We're thrilled to have made it on to the preferred list for the well known cycle advocates and look forward to presenting our creations soon.
Back to school - Prospectus design gets underway for Henbury Primary.
This month, we commence Henbury Primary School's very first prospectus design to highlight their superb facilities & extensive grounds and promote the 'Learning Journey' that children experience as part of the HPS curriculum.
Kicking off with an energetic photo shoot, Steve our Creative Director braved the enthusiastic pupils as they introduced the 'beast garden', 'robins den', and their latest works of art amongst many educational activities. Needless to say it was an eye opening day and very good research prior to the design!
Sneak Peak: Fitness Levels Magazine.
For the last few weeks we've been emersed in an exciting new project for the launch of Fitness Levels magazine - a unique fitness guide expected to hit the shelves this Summer.
We couldn't resist but show you a glimpse.
Children's Hospices UK put their trust in Point Creative.
We're thrilled to announce our new relationship with Children's Hospices UK - the national charity which helps terminally sick children and their families.
Starting off with a project all designers yearn for, we have just launched their latest annual review which uses stunning imagery and bold headlines to grab attention.
Our work to raise awareness of the charity continues, so watch this space.
Tidal Generation launch new website to promote deep sea 'invisible' energy.
One of Bristol's innovation leaders have been under wraps for the last 6 years working on their Rolls Royce backed invention for future-proof deep sea energy - a revolution in tidal power.
With the first generator in-situ on the North Atlantic sea bed, we were thrilled to be commissioned by Tidal Generation to design & develop their new picture rich website and WordPress content management system.
To see our work and to read how our homes will be powered up in the coming years, visit www.tidalgeneration.co.uk
Streets illustrated for the South West's largest Landlord Expo.
We've just launched the latest brand identity design for Landlord Expo 2011 - the South West's biggest & best landlord event taking place in June.
Completely overhauling the previous design, we introduced a modern edge based upon a hand drawn illustrated style. We took to Bristol's streets in the search for a representational image, and continued the theme to create a new logo, HTML email campaign and printed materials.
Landlord Expo 2011 will be in the 'must-do' calendar for all budding & seasoned letting entrepreneurs.
Beetle inspired ExoCase logo.
Following a successful revamp of Protechnic's web presence, Point Creative have been challenged again with the team's newest invention. Extending their range of bespoke cases, we have begun brand development for ExoCase: A revolutionary transport container inspired by the beetle's strong outer shell that offers a lightweight solution to heavy duty and durable transit casing.
£1000 of Free Search Marketing / Google AdWords / Social Media Training.
Partnering with Business Link, we can offer our clients £1000 towards training on a whole host of Search Marketing subjects. You buy us in for one day and the government will pay for two more!
This will benefit those who want better results from their existing search tools, or businesses that are new to search marketing and need an experienced and reliable team to show them the way.
Training session topics include:
- How search engines work
- How you can make them work for you
- Examples of search engine friendly sites
- The top ten checks and changes your site needs.
- The importance of link building
- How to measure your site's Google Page Rank
- How to set up and use a Twitter profile
- How to set up and use a Facebook profile
- How to set up and use discussion forums.
- How Google AdWords work
- How to set up an optimised campaign
- How to monitor and improve your campaign.
- How to use the main reports
- How to manipulate them so they tell you what you want to know
- How to use Google Analytics to improve the performance of your website
To find out more call us on 0117 904 2921 or email Melanie
Worcester Sixth Form College Rebrand.
Recommended by Quattro Design Architects following a previously successful re-brand exercise, Point Creative are working with the senior staff and students at Worcester Sixth Form College to revive their brand and communications to better reflect their core values.
So far, we have undertaken internal & external analysis and stakeholder questionnaires which are now being fed into the concept visuals.
Classic Tours get smart.
Working with Classic Tours over the last 6 years, we're always looking for ways to make their marketing work harder.
Our latest edition is a HTML email which can be edited by the client and sent using our cunning email campaign manager. Classic Tours can view real-time statistics on individual recipients that open, click to view specific fundraising events, request information, and pretty much any other actions possible within an email.
JDRF 'Wish you were here' fundraising campaign.
As part of our ongoing projects for JDRF, we are currently designing a new campaign aimed at raising awareness of their diverse charity challenge portfolio.
Fold-out wallplanners have been distributed to thousands of potential participants, giving them a bold out-of-the ordinary calendar to display for all to admire.
The calendar months integrate with a range of challenge dates that people can sign-up to, whether it's skydiving, a relaxing country walk or an energetic tour across the globe.
The wallplanner design maintains the JDRF brand and embraces a travel style 'wish you were here' theme, including written postcards from previous challenge-goers, and a scattering of inspirational pics.
Our creative work continues on follow-up literature planned to be launched in the coming months.
Christmas at St Nic's Market.
As our sixth year of Christmas creativity for Corn Street's St Nicholas Market, we'll be spreading a warm fuzzy feeling across Bristol and beyond.
With wide spread magazine advertising, multi-site AdShel posters, hand-outs and a giant 6 metre outdoor banner hugging the main building, shoppers will be piling into the market for all their festive goodies.
Circomedia Website Launch.
This month marks the launch of Circomedia's funky new website. We were approached by Europe's leading contemporary circus school to design a website that would showcase their unrivalled training programme and exciting workshop offering that takes place within their fully restored 18th century church.
Due to popularity amongst the public and corporate customers, the website communicates to an open audience whilst maintaining Circomedia's tone of voice.
Already, website traffic statistics have shown the 'average time on site' increase by 3.5 times, and the 'bounce rate' reduced by 50% which indicates that site visitors feel much more comfortable with the new design and improved navigation system.
CLIC Sargent Virgin London Marathon Branding, Web Banners & Print Design.
As the official charity of the 2010 Virgin London Marathon, CLIC Sargent has asked us to create a fun brand identity that will inspire participants to dress up and run as a nurse in the marathon!
Focussing upon a quirky group of illustrated mascots, the branding will roll out across a large scale fundraising effort which includes a dedicated web portal, digital banners, t-shirts, printed literature and lets not forget bright fuchsia nurse hats.
Our illustrator Mark couldn't help but get carried away with a burly man in uniform!.
Animate it! Exhibition.
Opening on the 18th July, Morph will join a host of other Aardman Animations favourites in Explore's new permanent exhibition, Animate it!
Point Creative worked with the fundraising team during the development stage to create a visualisation of what the exhibition would feature, and the benefits it would bring to a corporate sponsor.
JDRF Walk to Cure Fundraising Event Materials.
Walking is good for you... in more ways than one!
Just launched is this years 'Walk to Cure' campaign for the JDRF (Juvenile Diabetes Research Foundation).
Consisting of 13 events that take place across the UK, Point Creative have re-designed Posters, Leaflets, Sponsor materials and Training aids to help get people signed up.
Online case study coming soon.
At Bristol Corporate Brochure Design & Email Campaign.
The best corporate marketing brochure in Bristol?...
We think so!
Stepping up their corporate marketing activities, we are soon to unveil a high spec brochure for At Bristol which impressively showcases their unrivaled venue hire and team building facilities.
To help spread the word, a HTML e-newsletter will be simultaneously released, detailing latest news, special offers, and prompts to view the brochure.